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K18 and Ouai may be the next best thing in hair care.
July 16, 2023
By: Lianna Albrizio
Associate Editor
In a saturated hair care market, branding is king. Tried-and-true mass heritage brands like Pantene, Dove and Garnier are easily recognizable on the shelf – label or not. But according to Spate, up-and-comers like K18 and Ouai are the top-trending hair care brands searched in the US, making waves in the industry with a lasting impression on consumers. K18’s Hair Mask The popularity of the K18 hair mask, as indicated by the 27.1K average monthly search queries for the product,...
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